Well known brands are investing more in Social Media this year

Marketing Week published recently an article that I found it very interesting as the topic was that all the well known brands are investing more money into their Social Media Campaigns this year. This is very interesting if we consider that the recession is still here while at the same time there is a global financial instability that has affected consumer’s spending habits. All the well known brands according to Marketing Week they said that they sold more products via their own Youtube Channels than other type of commercials.

As a small and medium size business owner, I would ask you to take some time and think about it. Do they know something that we don’t know? If this size of companies which they have the ability to divide their marketing strategies in various media such as TV commercials, printed adverts, radio ads etc, they choose to invest in Social Media more money, isn’t that a “clue”?

As a medium size business owner with a strict budget what do you choose? Where you invest your money when it comes to market your business?

Through my life I have discovered a socking truth…If you want to be successful find out what successful people are doing and do exactly the same. Why trying to reinvent the wheel? So think about it. How will be 2012 for your business? Are you going to model the successful or are you going to stay paralyzed hoping that something will change? 

Would you like to sustain and grow your business the years to come? Contact me for a FREE one hour consultation at marketing.lydia@gmail.com