How Social is your Social Marketing?

I have been inspired to write this post from an article I have just read that points exactly the “Why” so many companies are failing to succeed at their Social Media Campaigns… And the answer is ridiculously simple.  They fail to Listen first and Sell after. Listening first, communicating effectively is the only way to succeed with Social Media. Facebook changes are forcing businesses to stop bombarding their fans with what they have to offer, to step back and listen what the consumers want.

Traditional Marketing methods are not efficient any more. And if you want to accelerate your results with Social Media you have to adopt new skills and a new mindset. Look every post you doing as a seed you plant in the ground. Nurture these seeds, connect with people. Relate with their concerns and problems and give them the opportunity to connect with you. Make them smile and give them hope for the future. In the book “Crash it!” by Gary Vaynerchuk there is a chapter that reveals the secret to success with social media. Is the shortest chapter I have ever read in a book. This is only one word chapter. The secret formula to success in social media is one word: Care…. That’s all about. I will add upon that formula another word…Care and share.

I highly recommend you to take a step back and evaluate your marketing strategy. How much you care about your potential customers?

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(Inspired from www.socialmediatoday.com)