I have been inspired to write this post from an article I have just read that points exactly the “Why” so many companies are failing to succeed at their Social Media Campaigns… And the answer is ridiculously simple. They fail to Listen first and Sell after. Listening first, communicating effectively is the only way to succeed with Social Media. Facebook changes are forcing businesses to stop bombarding their fans with what they have to offer, to step back and listen what the consumers want.
